On Friday 29 April 2016, all my fellow finalists from the UK Blog Awards, the sponsors, bloggers and vloggers, marketing and PR companies as well as big brands gathered at Park Plaza hotel Westminster in London to celebrate the new world of digital content creation : blogging and vlogging.
In the last 5 years, blogging has disrupted the traditional route of journalism and print marketing. No longer do you need a journalism degree to be labelled as a “good writer”. In the world of digital technology, anyone with an opinion can write and publish their own content, gain followers, collaborate with brands and become a key person of influence; all from the comfort of their own homes, from a café, on a beach in Australia or on public transport tapping away on their laptops.
Blogging has exploded as we have entered the digital space. Everything is moving so fast with access to the internet and access to information right at our fingertips. For companies and brands who haven’t embraced the digital world, it is only a matter of time that unless they do, they will be left behind and forgotten.
It is this that I have learnt while running my own company, MadeWithGlove, a UK wearable technology company designing fashionable heated gloves for women.
While being the CEO (Chief Everything Officer!) of the company, I decided to enter the fascinating world of blogging. And my goodness! It is an eye opener to see the passion and hard work that bloggers and vloggers do. And all because they love what they do.
The evening at the National UK Blog Awards in London was just the right atmosphere to celebrate all the bloggers and vloggers in the UK.
— Michelle Hua (@MadewithGlove) April 29, 2016
The Park Plaza Westminster was the perfect location to hold 600 people with Odeon, Debenhams, Hills Balfour, BMW, Tibit, Roast, Eventrees and EFX Awards & Trophies sponsoring the awards evening. The formal dress code made it all the more exciting and got us all in the mood from the moment we stepped into the venue.
With entertainment as soon as we walked into the venue to a cinema that Odeon created to being engulfed in a giant bubble! It was buzzing! The food and drinks were endless and then there was the awards ceremony. It went by so quickly that it didn’t feel like your typical boring awards night.
Kate Russell, winner of the Digital and Tech category in 2015 hosted the evening and she was so funny! I think she was a comedian in her past life!
Thanks 🙂 sorry about calling you titbits!! 🙂 too much prosecco 🙂 I blame the sponsors 😉 https://t.co/M4HORJr75N
— Kate Russell (@katerussell) April 29, 2016
— Tibit.com (@tib_it) April 29, 2016
I went on my own and absolutely loved meeting new people and found fellow Mancunians and finalists in the Education category, the team from Salford Business School @salfordbizsch. My partner in crime on the night was Sophie @DIY_Blonde from Essex. Sophie also won the Highly Commended award in the vlogger category for her crafty vlog!
Thank you UK Blog Awards for organising the competition, for hosting a great awards evening as well as organising the networking events leading up to the awards evening which led to some great connections.
It was totally unexpected and I am so pleased I took home the Highly Commended Award in the Digital and Tech category for my WTF | Wearable Tech Fashion | Kisha the Smart Umbrella blog!
The 2017 UK Blog Awards is on again on 21 April from 7pm. It looks even bigger and better than 2016 so get your tickets here!
This blog was written by Michelle Hua, Founder & CEO of MadeWithGlove. Michelle is also a public speaker and writer covering topics on wearable tech and fashion, start-ups, women in technology and women in business. In 2014, Michelle led MadeWithGlove to being in the Top 150 Most Influential Brands in Wearable Tech and received the Highly Commended award in the Digital and Tech category in the UK Blog Awards 2016.
Follow Michelle on Twitter @MadeWithGlove.