WoW UK Women of Wearables is co-founded by Michelle Hua and Marija Butkovic based in London and Manchester.

The aim of WoW UK is to inspire, support and connect women in wearables, Internet of Things and Augmented Reality and Virtual Reality through hosting events and delivering wearable tech workshops.

Though this, they can help reduce the gender and diversity gap that is apparent in the tech and wearable tech industry.

Wearable tech is a new industry that brings together so many industries that everyone in tech can add value and meet each other. Not only does the wearable tech bring different industries together, it can also bring diverse people together. Such industries include:

  • Electrical engineering
  • Software engineering
  • Fashion
  • Textiles and Smart textiles
  • Academia
  • Material science
  • Developers
  • Product management and
  • Product design

When we start the conversation with people from different industries, we start to understand where the challenges lie and work out ways on how we can solve those issues.

For more information on WoW UK Women of Wearables, visit the website


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Michelle Hua founder CEO MadeWithGlove wearable tech speaker women in business innovator mentor

Marija Butkovic is a Digital Marketing and PR Consultant, co-founder of Kisha umbrellas (@GetKisha) and Women of Wearables WoW UK.

Marija Butkovic is a co-founder of Kisha Smart Umbrella – a wearable tech startup designing world’s smartest fashion tech umbrella, as well as Women of Wearables – an organisation which aims to support, connect and empower women in wearable tech, fashion tech, IoT and VR/AR.

As a PR strategist and journalist Marija has worked with world’s leading tech and business magazines and portals, and prior to working in wearable industry, Marija was a corporate lawyer, a startup mentor and legal advisor (Seedcamp). Marija holds a BSc in Law and has also graduated from Startup Institute. 

Read Marija’s latest article for IOT UK here.


Michelle Hua is the Founder & CEO of MadeWithGlove (@MadeWithGlove), co-founder of Women of Wearables WoW UK, public speaker and writer on WTF | Wearable Tech Fashion, Women in Tech and Women in Business.

Michelle Hua is a former solicitor, public speaker, Founder & CEO of Made With Glove Ltd, a UK wearable tech start up designing fashionable heated gloves for women. She is also the co-founder of WoW UK Women of Wearables an organisation which aims to support, inspire and connect women in wearables, IOT and AR/VR.

In 2014 Michelle led Made with Glove to being in the Top 150 Most Influential Brands in Wearable Tech and in 2015, received the highly commended blogger award at the UK Blog Awards in London. In 2016 Michelle was the recipient of the TechNation Exceptional Talent Visa for her significant entrepreneurial contributions in the digital technology sector and her work in promoting, mentoring and supporting Women in Tech.

Read Michelle’s story on how she founded her company here.